Air (2023)
“Air” (2023) tells the gripping story behind Nike’s groundbreaking partnership with Michael Jordan, leading to the creation of the iconic Air Jordan brand. The film explores how Nike, struggling in the basketball market, took a bold risk by signing Jordan, a rising star in the sport, to a deal that would change the sneaker industry forever. With the help of key figures like Sonny Vaccaro and Nike’s leadership, they crafted a deal that transcended sports, creating a cultural phenomenon. “Air” delves into the pivotal moments that led to the revolution of sports marketing and footwear culture.
